ANNIE’S STORY

Annie Gelfand, has been coaching individuals and teams to make radical change since 1997 and has been in business for over 30 years. Annie did her coach training through the Coaches Training Institute and was awarded the highest credential by the International Coach Federation (ICF), Master Certified Coach, of which there are fewer than 7% worldwide. Annie is also a skilled Organization Relationship Systems and Team Coach. Annie’s colorful background includes a 15-year corporate career in strategic marketing and market research in the consumer goods and health care fields and a Master of Business Administration Degree from the Rotman School of Business and … 7 years living in the Himalayan Mountains of India.

Annie’s unconventional methods are successful and effective. Both corporate and individual clients have reported outcomes that far exceed initial objectives and goals. Annie and her team of associates offer a variety of effective and insightful assessment instruments which facilitate leadership development.

Annie has three main areas of coaching specialism:

Individual Coaching: In the 21st century workplace, one of the most important talents is that of managing a workload that at first glance looks impossible. An expert in relaxation and inner calm, Annie helps overwhelmed leaders to focus on what’s most important and find the courage to cut out the rest. She’s committed to helping people become more effective through learning how to stay calm, grounded and focused.

Team Coaching: Annie is a powerful team coach, experienced in facilitating work groups to get the best from each other and handle conflict constructively. She invites teams to embrace and lean into challenging situations to find the opportunities within them. Teams who have worked with Annie learn to recognize the red flags that derail them, create team agreements to generate productive and empowering environments, and highlight strategies for constructive communication.

Business Relationships: As with Team Coaching, Annie is skillful at assisting business relationship to navigate difficult conversations. Creating intimacy and trust is one of the foundations of a successful coaching partnership. Mastering the ability to navigate these sometimes rough waters is one of the best ways to deepen intimacy and trust with your clients, your business and in your life.

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